Hotel Marketing
Agency for more
direct bookings
Since 2022 we have generated over 8,000 direct bookings for privately owned hotels — powered by AI-driven marketing that works faster, smarter, and at a fraction of the cost of traditional agencies.
Content that drives real bookings
Increase direct bookings in 5 steps
Content
Ihr Hotel & Ihre Angebote werden durch herausragendes Bildmaterial für Facebook, Instagram & Co. in Szene gesetzt.
1
Wir definieren passende Zielgruppen und erreichen diese mit bezahlter Werbung auf Social Media & Google.
3
Durch eine saubere Hotelnewsletter-Strategie holen wir das maximale Potenzial aus Ihrer Kundendatenbank.
5
Trust in experts for hotel marketing
Without 48 concepts
Keine Sichtbarkeit
Keine konstanten Buchungen
Kein ansprechender Online-Auftritt
Kein moderner Marketing-Standard
Keine Erfolgsmessung
Keine Image-Verbesserung
Keine Bewerbungen
Verschwendetes Marketingbudget
Immenser Zeitaufwand
Kein Zugang zu Experten
With 48 concepts
Sichtbar auf Google, Facebook & Co.
Konstantes Buchungsniveau
Erstklassiger Content
Supermoderner Marketing-Standard
Verständliche Analysen
Ihre Marke wächst mit uns
Geeignetes Hotelpersonal finden
Jeder Euro sorgt für Erfolg
Gewinnen Sie Ihre Zeit zurück
Wir sind Ihre Hotelmarketing-Experten
The past 12 months in numbers
> 8.000 generated bookings
Managed 500k € in ad spend
⌀ 10% more hotel occupancy achieved
Max. 5 hotels serviced in parallel
Happy customers
Experts in Hotel Marketing
Welcome to 48 concepts – your reliable hotel marketing agency. We make your hotel visible, reach the right target audiences, and turn reach into measurable bookings.
Rene Bartsch
Strategie & Performance Marketing
Hallo, ich bin Rene Bartsch – Gründer von 48 concepts und Ihr Ansprechpartner für individuelle Marketingkonzepte.
Miguel
Foto, Video & Social Media
Miguels Fähigkeiten hinter der Kamera sorgen dafür, dass Hotels aus ihrer schönsten Perspektive eingefangen werden.
Marvin
Webdesign
Marvin ist spezialisiert auf Hotelwebseiten und weiß, wie man Gäste durch ansprechendes Design zur Buchung bewegt.
Latest success stories
Your hotel is just right here
Problems of a hotelier
Dead low season
No family time
No staff
Bad agency
Old target group
Analogue processes
Overworked
depending on OTAs
Marketing solutions for hotels
Rene Bartsch
Owner 48 concepts
Dear hoteliers,
if you've made it this far, then congratulations, it means you're ready to take your hotel marketing to the next level and we can help you do just that.
As industry experts, we know the current concerns and fears of hoteliers all too well and have a solution for pretty much every problem.
Frequently asked questions
As an AI-first agency, we've built our processes around AI from day one — not retrofitted them. This allows us to deliver hotel marketing more efficiently than traditional agencies with large teams, and pass those savings directly on to our clients.
48 concepts specializes in tailor-made online marketing for hotels. We help private hotels generate more direct bookings, become less dependent on OTAs, and increase their online visibility. We deliberately avoid mass marketing and only work with a maximum of five hotels at a time in order to provide the best possible service.
Our office is located in Gronau, in the Münsterland region, right on the German border. From here, we serve hotels throughout Germany and the Netherlands.
That largely depends on what you are looking for. There are specialized agencies for hotels that excel in PR and brand development. Hotels aiming to grow through online marketing (modern websites, Meta Ads, Google Ads) are in very good hands with 48 concepts.
We work with private hotels, vacation hotels, boutique hotels, wellness hotels, and country hotels. Our work is tailored individually to each establishment.
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Google Ads & Meta Ads (performance marketing)
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Social media marketing & content
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Hotel websites & conversion optimization
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Newsletter marketing & automation
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Introduction of booking engines & PMS systems
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Of course! Our focus is on ensuring that hotels pay less commission to OTAs and that more guests book directly through their own hotel websites.
Our agency is located right on the German border, so attracting guests from the Germany is one of our easiest tasks.
We work with Mews, OnePageBooking, and HubSpot.