Welcome to
48 concepts
Company portrait
Great to have you here! Since 2022, we've been helping independently owned hotels increase their direct bookings and grow their digital presence. Having built ourselves as an AI-first agency from day one, we work faster, leaner, and at a significantly lower cost than traditional marketing agencies.
Rene Bartsch is the founder of 48 concepts and started his entrepreneurial journey during the first coronavirus lockdown with an ambitious project: together with a friend, he bought an old Citroën HY, which they planned to convert into a food truck over the course of two years. Rene took on the entire marketing and worked with his own budget for the first time. He taught himself how to create a booking-optimised website, develop appealing advertising content and get the most out of Google and meta ads - often working late into the night.
However, despite numerous enquiries and enthusiastic feedback for his advertising, the food truck project failed due to technical problems. After careful consideration, Rene decided to end the food truck chapter and concentrate on his true strength: Marketing. The sale of the vehicle marked the start of his self-employment.
Word of Rene's expertise spread quickly and he soon gained customers from a wide range of industries. The turning point came when he developed a performance marketing concept for a hotel and increased its occupancy rate from 40% to over 60% - a milestone that established him as an expert in the hotel industry.
Today, Rene Bartsch and 48 concepts successfully support 4- and 5-star hotels in generating more bookings through targeted marketing and strengthening their independence from platforms such as booking.com. He works with passion, creativity and curiosity to develop 48 concepts into one of the country's leading hotel marketing agencies.
We know how the digital world works and have mastered our craft. We understand exactly what makes the hotel industry tick and support hotels in realising their full potential. Our aim is to generate more bookings and build long-term guest loyalty through targeted paid advertising and effective email marketing - for sustainable success and unforgettable guest moments.
We strive to become a leading address for hotels, inspiring and supporting hoteliers across Germany and the Netherlands to offer their guests exceptional experiences. We aim to redefine the standards of hotel marketing through cutting-edge strategies, creative solutions, and loyal partnerships, contributing to the growth and success of the German hotel industry.
Mühlenmathe 50, 48599 Gronau
Satisfied customers
Experts in Hotel Marketing
Rene is the engine behind 48 concepts. He spent a decade building up his knowledge in online marketing at billion-dollar companies, SMEs and start-ups. He has been successfully utilising this experience for the German hotel industry since 2022.
Rene Bartsch
Hotel Marketing Expert
Hi, I'm Rene Bartsch – founder of 48 concepts and your partner for hotel marketing. For over 10 years, my work has revolved around online marketing, creative ideas, and measurable results.
My team and I help hotels achieve greater visibility, more bookings and less dependence on booking portals. I am your expert for successful hotel marketing strategies and can help you choose the right tools.
Creative
Ambitious
Up to date
Strategic
Miguel
Photography & Social Media
Miguel is a passionate photographer and social media marketing expert for the hotel industry. With a keen eye for aesthetics and storytelling, he helps hotels present themselves in the best light – both literally and digitally.
His expertise in visual content and social media strategy enables hotels to build strong online presences, inspire guests, and drive more direct bookings.
Creative
Visionary
Authentic
Impactful
Marvin
Webdesign
Marvin is a talented web designer specializing in hotel websites. With a deep understanding of user experience and modern design, he creates digital platforms that not only look stunning but also convert visitors into guests.
His work ensures that hotels stand out online with websites that are fast, intuitive, and perfectly aligned with their brand identity.
Innovative
Precise
User-focused
Reliable
Real values
Customer satisfaction
Quality
AI-First
Passion
Commitment
Positivity
Reliability
Loyalty
Week 1
Project timeline
Week 12
Setup phase
Go-Live
First bookings
A/B Testing
Better CPC
10-15 € cost per booking
Remarkting
Loyal customer
10 % growth
Year over year
Analysis
This is how you can work with us
2
Introductory call
In a short introductory call, we look at whether a consultation makes sense and how we can best advise your hotel.
3
Consultation call
In a 60-minute consultation, we will look specifically at your situation and develop a plan to achieve your goals within a set period of time.
