Hotel Marketing Agency
for more direct bookings
Since 2022 we have generated over 8,000 direct bookings for privately owned hotels — powered by AI-driven marketing that works faster, smarter, and at a fraction of the cost of traditional agencies.
5.0
Experts in Hotel Marketing
Welcome to 48 concepts – your reliable hotel marketing agency. We make your hotel visible, reach the right target audiences, and turn reach into measurable bookings.
Rene Bartsch
Strategy & Performance Marketing
Hello, I’m Rene Bartsch – founder of 48 concepts and your contact for tailored marketing concepts.
Miguel
Photo, Video & Social Media
Miguel’s skills behind the camera ensure that hotels are captured from their most beautiful perspective.
Marvin
Webdesign
Marvin specializes in hotel websites and knows exactly how to turn appealing design into bookings.
Problems of a hotelier
Dead low season
No family time
No staff
Bad agency
Old target group
Analogue processes
Overworked
depending on OTAs
Marketing solutions for hotels
Christian Kast
Managing Director
Motel Q
Our properties reach optimal occupancy within just a few weeks of opening — and we owe that to the work of 48 concepts.
John Schepers
Managing Director
Hotel Schepers
We can clearly feel how regular, high-quality communication strengthens loyalty and motivates guests to come back again and again.
Johannes Grossfeld
Owner & Hotel Director
Hotel Grossfeld
Our direct bookings have increased by 15%, while our marketing costs have gone down.
Pros of a Hotel Marketing Agency
Increase direct bookings in 5 steps
Content
Your hotel & your offers are showcased with outstanding image material for Facebook, Instagram & Co.
1
We define suitable target groups and reach them with paid advertising on social media & Google.
3
Trust in experts for hotel marketing
Without 48 concepts
No visibility
No constant bookings
No appealing online presence
No modern marketing standard
No performance measurement
No image improvement
No applications
Wasted marketing budget
Immense expenditure of time
No access to experts
With 48 concepts
Visible on Google, Facebook & Co.
Constant booking level
First-class content
Ultra-modern marketing standard
Comprehensible analyses
Your brand grows with us
Find suitable hotel staff
Every euro ensures success
Gain back your time
We are your hotel marketing experts
The past 12 months in numbers
> 8.000 generated bookings
Managed 500k € in ad spend
⌀ 10% more hotel occupancy achieved
Max. 5 hotels serviced in parallel
Happy customers
Latest success stories
Frequently asked questions
As an AI-first agency, we've built our processes around AI from day one — not retrofitted them. This allows us to deliver hotel marketing more efficiently than traditional agencies with large teams, and pass those savings directly on to our clients.
48 concepts specializes in tailor-made online marketing for hotels. We help private hotels generate more direct bookings, become less dependent on OTAs, and increase their online visibility. We deliberately avoid mass marketing and only work with a maximum of five hotels at a time in order to provide the best possible service.
Our office is located in Gronau, in the Münsterland region, right on the German border. From here, we serve hotels throughout Germany and the Netherlands.
That largely depends on what you are looking for. There are specialized agencies for hotels that excel in PR and brand development. Hotels aiming to grow through online marketing (modern websites, Meta Ads, Google Ads) are in very good hands with 48 concepts.
We work with private hotels, vacation hotels, boutique hotels, wellness hotels, and country hotels. Our work is tailored individually to each establishment.
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Google Ads & Meta Ads (performance marketing)
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Social media marketing & content
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Hotel websites & conversion optimization
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Newsletter marketing & automation
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Introduction of booking engines & PMS systems
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Of course! Our focus is on ensuring that hotels pay less commission to OTAs and that more guests book directly through their own hotel websites.
Our agency is located right on the German border, so attracting guests from the Germany is one of our easiest tasks.
We work with Mews, OnePageBooking, and HubSpot.