Hotel Marketing
Agency for more
direct bookings
Is your hotel too dependent on large booking platforms and obscure marketing cooperations? Take back your independence and increase your direct bookings with paid social media ads and in-house newsletters!
Your hotel is just right here
Rene Bartsch
Owner 48 concepts
Dear hoteliers,
if you've made it this far, then congratulations, it means you're ready to take your hotel marketing to the next level and we can help you do just that.
As industry experts, we know the current concerns and fears of hoteliers all too well and have a solution for pretty much every problem.
Problems of a hotelier
Dead low season
No family time
No staff
Bad agency
Old target group
Analogue processes
Overworked
depending on OTAs
Marketing solutions for hotels
Reach new guets through hotel marketing
Your 5 step guide for more hotel bookings
Content
Your hotel & your offers are showcased with outstanding image material for Facebook, Instagram & Co.
1
Website
Your website is supplemented by booking-optimised pages with appealing offers.
2
We define suitable target groups and reach them with paid advertising on social media & Google.
3
We maximise the potential of your customer database with a clean hotel newsletter strategy.
4
Analyse
We maximise the potential of your customer database with a clean email strategy.
5
Trust in experts for hotel marketing
Without 48 concepts
No visibility
No constant bookings
No appealing online presence
No modern marketing standard
No performance measurement
No image improvement
No applications
Wasted marketing budget
Immense expenditure of time
No access to experts
With 48 concepts
Visible on Google, Facebook & Co.
Constant booking level
First-class content
Ultra-modern marketing standard
Comprehensible analyses
Your brand grows with us
Find suitable hotel staff
Every euro ensures success
Gain back your time
We are your hotel marketing experts
The past 12 months in numbers
> 6.000 generated bookings
Managed 500k € in ad spend
⌀ 10% more hotel occupancy achieved
Max. 5 hotels serviced in parallel
Happy customers
Latest success stories
Frequently asked questions
48 concepts specializes in tailor-made online marketing for hotels. We help private hotels generate more direct bookings, become less dependent on OTAs, and increase their online visibility. We deliberately avoid mass marketing and only work with a maximum of five hotels at a time in order to provide the best possible service.
Our office is located in the digital city of Ahaus, in the Münsterland region, right on the German border. From here, we serve hotels throughout Germany and the Netherlands.
We work with private hotels, vacation hotels, boutique hotels, wellness hotels, and country hotels. Our work is tailored individually to each establishment.
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Google Ads & Meta Ads (performance marketing)
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Social media marketing & content
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Hotel websites & conversion optimization
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Newsletter marketing & automation
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Introduction of booking engines & PMS systems
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Of course! Our focus is on ensuring that hotels pay less commission to OTAs and that more guests book directly through their own hotel websites.
Our agency is located right on the German border, so attracting guests from the Germany is one of our easiest tasks.
We start with a free consultation. Then we develop a customized concept and begin implementation in clear steps.
We work with Mews, OnePageBooking, and HubSpot.