Every year, wayers accompanies thousands of adventure-seekers on the trip of a lifetime. Some support a teaching project in Ghana, others embark on a journey to themselves in Bali, and then there are those who chase one adventure after another during a month-long work and travel trip in Australia. Some of the travellers become aware of wayers through meta ads - i.e. advertising on Facebook and Instagram.
Travel bookings through Instagram Ads
Based on people's travel preferences, various creatives with customized advertising messages were developed. This guarantees that the targeted audiences are drawn in by the ads and ideally follow the call-to-action to have a closer look at the travel offer from wayers.
By providing several creatives per ad set, Meta is able to identify the best-performing ones and deliver them with a stronger push.
As soon as users follow the call-to-action, they land on an optimized landing page that increases their interest with appealing content offers (webinars, guides, quizzes) and draws them into a sophisticated marketing funnel by requesting their email address, through which they are provided with relevant content until they book their trip.
Results
1.25 million people reached
3,000+ leads
"We have never before generated so many leads at such a good price through Meta. The quality of the contacts is also excellent. Hardy Hezel Managing Director wayers
