Google Ads for Hotels
Performance-driven campaigns with precise targeting, smart bidding and transparent tracking – designed to increase direct bookings and reduce OTA dependency.
Hotel Keywords
The right keywords are the backbone of every Google Ads campaign. We identify the search terms guests actually use when looking for hotels – from “hotel in [city]” to specific offers. This way, we reach your target audience exactly at the moment they’re ready to book.
Guests Ready to Book
Travellers who actively search on Google for a hotel in a specific city usually have a clear booking intent. They often choose one of the first three search results – and that’s exactly where we position your hotel.
Secure Your Brand Advantage
OTAs bid on your hotel name and intercept guests who actually wanted to book directly with you. With targeted brand campaigns, we protect your hotel brand and ensure searchers book directly on your website.
Transparent, Measurable Results
Together with you, we develop a clear budget strategy so you stay in control of your spending at all times. On a daily basis, you can see what your budget delivers: clicks, bookings, and occupancy. Clear reports make the success of our Google Ads campaigns for hotels measurable and transparent.
Certified Google Partner
As a Google Partner, we have direct contacts at Google and exclusive access to new features. This allows us to implement highly effective Google Ads campaigns specifically tailored for hotels.
Other platforms for hotel ads
Frequently asked questions
48 concepts specializes in tailor-made online marketing for hotels. We help private hotels generate more direct bookings, become less dependent on OTAs, and increase their online visibility. We deliberately avoid mass marketing and only work with a maximum of five hotels at a time in order to provide the best possible service.
Our office is located in the digital city of Ahaus, in the Münsterland region, right on the German border. From here, we serve hotels throughout Germany and the Netherlands.
We work with private hotels, vacation hotels, boutique hotels, wellness hotels, and country hotels. Our work is tailored individually to each establishment.
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Google Ads & Meta Ads (performance marketing)
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Social media marketing & content
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Hotel websites & conversion optimization
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Newsletter marketing & automation
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Introduction of booking engines & PMS systems
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Of course! Our focus is on ensuring that hotels pay less commission to OTAs and that more guests book directly through their own hotel websites.
Our agency is located right on the German border, so attracting guests from the Germany is one of our easiest tasks.
We start with a free consultation. Then we develop a customized concept and begin implementation in clear steps.
We work with Mews, OnePageBooking, and HubSpot.