Meta Ads for Hotels
Data-driven campaigns with precise targeting, strong creatives and full-funnel tracking – built to increase direct bookings and reduce OTA dependency.
Technical Setup
We set up your Meta Ads with a clean technical foundation – including tracking, pixel, Conversion API and catalog integration. This ensures every booking is measured accurately and all data is used to maximize the performance of your hotel campaigns.
Right Campaign Objectives
We select the right campaign objective for your hotel – whether bookings, leads or reach. This allows Meta to optimize your ads precisely toward the desired outcome and prevents wasted ad spend.
Compelling Content
We create high-quality images and videos that spark interest in your hotel. With clear storytelling and brand-consistent design, our Meta Ads build emotion, recognition and more direct bookings.
A/B-Testing
We continuously test different ad texts, visuals and audiences against each other. This shows which variants perform best and allows us to optimize your Meta Ads based on data for maximum booking rates.
Reach new guets with Meta Ads
Other platforms for hotel ads
Frequently asked questions
48 concepts specializes in tailor-made online marketing for hotels. We help private hotels generate more direct bookings, become less dependent on OTAs, and increase their online visibility. We deliberately avoid mass marketing and only work with a maximum of five hotels at a time in order to provide the best possible service.
Our office is located in the digital city of Ahaus, in the Münsterland region, right on the German border. From here, we serve hotels throughout Germany and the Netherlands.
We work with private hotels, vacation hotels, boutique hotels, wellness hotels, and country hotels. Our work is tailored individually to each establishment.
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Google Ads & Meta Ads (performance marketing)
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Social media marketing & content
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Hotel websites & conversion optimization
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Newsletter marketing & automation
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Introduction of booking engines & PMS systems
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Of course! Our focus is on ensuring that hotels pay less commission to OTAs and that more guests book directly through their own hotel websites.
Our agency is located right on the German border, so attracting guests from the Germany is one of our easiest tasks.
We start with a free consultation. Then we develop a customized concept and begin implementation in clear steps.
We work with Mews, OnePageBooking, and HubSpot.