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Marketing as a subscription briefly explained

In the dynamic and constantly evolving world of marketing, innovative approaches and new business models are of crucial importance. One of the most exciting developments in recent years is the concept of "Marketing as a Subscription" (MaaS). This model is revolutionising the way companies plan and implement their marketing strategies. Instead of relying on one-off campaigns and large investments, MaaS enables a continuous and flexible approach where companies can purchase marketing services in a similar way to a subscription. In this blog article, we will dive deeper into the concept of "Marketing as a Subscription", highlight the benefits and challenges of this model and explore how it can change the marketing landscape for good.

48 concepts is the contact point for companies from the Münsterland region

The Münsterland region is home to around 70,000 companies, making it an essential business location in Germany. Münster alone - the economically strongest city in the Münsterland - is home to two of the 10,000 most important medium-sized companies in Germany: Hengst SE and Westfalen AG. Münster ranks 35th nationwide in the German business location ranking, but it is not only world-famous SMEs that are based in Münsterland - there are also dominant scale-ups and up-and-coming start-ups in the region with its 1.6 million inhabitants. Another company has been part of the 48 postcode area since 2022: 48 concepts.

What does the 48 concepts marketing subscription include?

48 concepts is a modern marketing agency that supports owner-managed companies in establishing the best possible marketing performance and ensuring it in the long term. It doesn't matter whether it's a sporting goods manufacturer, a hotel chain or a photovoltaic company: What counts is the willingness to try out new and unconventional approaches and embrace change - be it through word, image or tool selection.

Content marketing

Probably the biggest difference to other marketing agencies is the awareness of good contemporary content and the absolute renunciation of any kind of print media. Every year, the marketing budget of trend-conscious companies shifts away from traditional media in favor of online media, so that we are currently at an average ratio of 65% online and 35% offline - and the trend in the online marketing sector continues to rise. As a marketing consultancy, 48 concepts consciously focuses on new channels and lets the content published there speak for itself. In a world in which you are competing with the absolute top creators for people's attention, it should be the aim of every brand to stand out from the immense mass of content through uniqueness, creativity, and authenticity.

Performance Marketing

Performance marketing as a subscription offers companies a flexible and scalable solution to effectively utilise external marketing services. Instead of investing in rigid, long-term campaigns, the subscription model allows for continuous adjustment and optimization of marketing strategies based on current data and performance metrics. Companies benefit from increased flexibility as they can adapt their marketing spend to seasonal fluctuations or market changes. They can also access the expertise and resources of specialized agencies at any time without having to enter into fixed contracts. This not only reduces risks and fixed costs but also maximizes the efficiency and effectiveness of the marketing budgets used. By being able to rely on external expertise in a targeted manner, companies can react more quickly to market trends and sustainably increase their competitiveness.

Social Recruitment

Social recruitment as a subscription is revolutionizing the way companies find and hire talent. This model enables companies to access specialized recruitment services continuously and flexibly without committing to long-term contracts. By using social media and other digital platforms, companies can target and recruit potential candidates efficiently. The subscription model offers the advantage that companies can adapt their recruitment strategies to market changes and specific personnel requirements in real-time. This not only speeds up the recruitment process but also improves the quality of applicants. With Social Recruitment as a subscription, companies can cost-effectively tap into the expertise and network of recruiting professionals to identify and attract top talent. This leads to a stronger employer brand and better filling of vacancies in the long term.

Websites & shops

Building and maintaining websites and online shops on a subscription basis offers companies an innovative and flexible solution for keeping their digital presence up to date. Instead of incurring high one-off costs for development and maintenance, this model enables continuous support from experts who take care of all technical and design aspects. Companies benefit from regular updates, security checks, and optimizations that ensure their online platforms always run smoothly and meet the latest technological standards. They can also respond quickly to market trends and customer feedback by having their websites and shops dynamically customized. This flexible approach reduces internal overheads and allows companies to focus on their core business while ensuring a professional and engaging online presence.

Which companies is the 48 concepts marketing subscription intended for?

48 concepts supports owner-managed companies from pretty much every industry - both nationally and internationally - from content creation to setting up and managing performance marketing channels, to creating automated marketing funnels, and provides companies with the right impetus at every stage of their marketing development. Especially for companies with only a few or junior marketing resources, it makes sense to subscribe to external expertise in order to steer marketing in a promising direction.


What is Marketing as a Subscription (MaaS)?

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