Experts in Hotel Marketing
Rene is the engine behind 48 concepts. He spent a decade building up his knowledge in online marketing at billion-dollar companies, SMEs and start-ups. He has been successfully utilising this experience for the German hotel industry since 2022.
Rene Bartsch
Strategie & Performance Marketing
Hallo, ich bin Rene Bartsch – Gründer von 48 concepts und Ihr Ansprechpartner für individuelle Marketingkonzepte.
Miguel
Foto, Video & Social Media
Miguels fängt die Geschichten Ihres Unternehmens in Bild und Video ein und begeistert damit Ihre Follower.
Marvin
Webdesign
Marvin ist spezialisiert auf Webseiten und weiß, wie man Interessenten durch Design zu Kunden macht.
Problems of a hotelier
Dead low season
No family time
No staff
Bad agency
Old target group
Analogue processes
Overworked
depending on OTAs
Marketing solutions for hotels
Battle Card
Reach new guets through hotel marketing
Your 5 step guide for more hotel bookings
Content
Ihr Hotel & Ihre Angebote werden durch herausragendes Bildmaterial für Facebook, Instagram & Co. in Szene gesetzt.
1
Wir definieren passende Zielgruppen und erreichen diese mit bezahlter Werbung auf Social Media & Google.
3
Durch eine saubere Hotelnewsletter-Strategie holen wir das maximale Potenzial aus Ihrer Kundendatenbank.
5
Trust in experts for hotel marketing
Without 48 concepts
Keine Sichtbarkeit
Keine konstanten Buchungen
Kein ansprechender Online-Auftritt
Kein moderner Marketing-Standard
Keine Erfolgsmessung
Keine Image-Verbesserung
Keine Bewerbungen
Verschwendetes Marketingbudget
Immenser Zeitaufwand
Kein Zugang zu Experten
With 48 concepts
Sichtbar auf Google, Facebook & Co.
Konstantes Buchungsniveau
Erstklassiger Content
Supermoderner Marketing-Standard
Verständliche Analysen
Ihre Marke wächst mit uns
Geeignetes Hotelpersonal finden
Jeder Euro sorgt für Erfolg
Gewinnen Sie Ihre Zeit zurück
Wir sind Ihre Hotelmarketing-Experten
The past 12 months in numbers
> 6.000 generated bookings
Managed 500k € in ad spend
⌀ 10% more hotel occupancy achieved
Max. 5 hotels serviced in parallel
The past 12 months in numbers
Setup phase
Go-Live
First bookings
A/B Testing
Better CPC
10-15 € cost per booking
Repeated booking
Loyal customer
Repeated booking
Loyal customer
Repeated booking
Happy customers
Latest success stories
Your hotel is just right here
Rene Bartsch
Owner 48 concepts
Dear hoteliers,
if you've made it this far, then congratulations, it means you're ready to take your hotel marketing to the next level and we can help you do just that.
As industry experts, we know the current concerns and fears of hoteliers all too well and have a solution for pretty much every problem.
Frequently asked questions
48 concepts specializes in tailor-made online marketing for hotels. We help private hotels generate more direct bookings, become less dependent on OTAs, and increase their online visibility. We deliberately avoid mass marketing and only work with a maximum of five hotels at a time in order to provide the best possible service.
Our office is located in the digital city of Ahaus, in the Münsterland region, right on the German border. From here, we serve hotels throughout Germany and the Netherlands.
We work with private hotels, vacation hotels, boutique hotels, wellness hotels, and country hotels. Our work is tailored individually to each establishment.
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Google Ads & Meta Ads (performance marketing)
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Social media marketing & content
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Hotel websites & conversion optimization
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Newsletter marketing & automation
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Introduction of booking engines & PMS systems
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Of course! Our focus is on ensuring that hotels pay less commission to OTAs and that more guests book directly through their own hotel websites.
Our agency is located right on the German border, so attracting guests from the Germany is one of our easiest tasks.
We start with a free consultation. Then we develop a customized concept and begin implementation in clear steps.
We work with Mews, OnePageBooking, and HubSpot.
